# Fiverr Chat SOP – Website Redesign Projects
### **Objective**
Convert redesign inquiries into **clear-scope paid orders** without mockups, confusion, or underpricing.
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#### **Step 1: First Reply (Control the Frame)**
**Purpose:** Establish authority.
- Thank the client
- Say you’ll review their website + competitors first
- Do **not** discuss price or mockups
**Rule:**
No pricing. No mockups. No promises.
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#### **Step 2: Website & Competitor Review**
Ask the client for:
- Current website link
- Competitors they like or want to compete with
Internally identify:
- Minimal vs content-heavy
- Events vs services
- Booking vs inquiry focus
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#### **Step 3: Pages Discovery (Mandatory)**
Ask:
- “Please list the pages you want on the new website.”
Rules:
- Client lists pages
- Sales refines structure
- Do not blindly agree
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#### **Step 4: Design Direction Lock**
Ask:
- “Which competitor do you like most in terms of design?”
Rules:
- Lock **one** primary inspiration
- Others are reference only
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#### **Step 5: Homepage Embedding Clarification**
If client wants everything on homepage:
- Visually embed content
- Keep proper structure in background
Rule:
- Embedded content ≠ removed pages
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#### **Step 6: Budget Alignment**
Ask **after scope only**:
- “Do you have a budget range in mind?”
Rules:
- Stay factual
- No emotional justification
- Adjust scope, not quality
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#### **Step 7: Mockup Objection**
If client asks for mockups:
- Explain design is done directly in WordPress
- No mockups before order
Rule:
- Never provide free mockups
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#### **Step 8: Scope Confirmation**
Before sending offer, confirm:
- Design direction
- Pages list
- Focus (events / services)
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#### **Step 9: Custom Offer Sent**
Offer must include:
- Pages
- Design direction
- Delivery time
- Fixed price
Close with:
- “Once the order is placed, we’ll get started.”
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#### **Hard Rule**
**If it’s not written in chat, it doesn’t exist.**