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Fiverr Chat SOP – Website Redesign Projects

Objective

Convert redesign inquiries into clear-scope paid orders without mockups, confusion, or underpricing.

 

Step 1: First Reply (Control the Frame)

Purpose: Establish authority.

  • Thank the client

  • Say you’ll review their website + competitors first

  • Do not discuss price or mockups

Rule:

No pricing. No mockups. No promises.

 

Step 2: Website & Competitor Review

Ask the client for:

Internally identify:

  • Minimal vs content-heavy

  • Events vs services

  • Booking vs inquiry focus

 

Step 3: Pages Discovery (Mandatory)

Ask:

  • “Please list the pages you want on the new website.”

Rules:

  • Client lists pages

  • Sales refines structure

  • Do not blindly agree

Step 4: Design Direction Lock

Ask:

  • “Which competitor do you like most in terms of design?”

Rules:

  • Lock one primary inspiration

  • Others are reference only

Step 5: Homepage Embedding Clarification

If client wants everything on homepage:

  • Visually embed content

  • Keep proper structure in background

Rule:

  • Embedded content ≠ removed pages

Step 6: Budget Alignment

Ask after scope only:

  • “Do you have a budget range in mind?”

Rules:

  • Stay factual

  • No emotional justification

  • Adjust scope, not quality

Step 7: Mockup Objection

If client asks for mockups:

  • Explain design is done directly in WordPress

  • No mockups before order

Rule:

  • Never provide free mockups

Step 8: Scope Confirmation

Before sending offer, confirm:

  • Design direction

  • Pages list

  • Focus (events / services)

Step 9: Custom Offer Sent

Offer must include:

  • Pages

  • Design direction

  • Delivery time

  • Fixed price

Close with:

  • “Once the order is placed, we’ll get started.”

 

 

Hard Rule

If it’s not written in chat, it doesn’t exist.

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